About Us
PRINCIPAL CONSULTANT
RAYNA FAHEY
Rayna Fahey is an experienced strategic communications expert with a demonstrated history of working in the private, nonprofit and government sectors. Throughout her diverse career, Rayna has developed a passion for digital communication and creating engaging and provocative content.
Over 20 years in experience in political campaigning and donor and volunteer management has given Rayna a highly sophisticated and methodical understanding of understanding what motivates people and inspires them into action.
Rayna is also skilled in fundraising, event management, volunteer management, media and public speaking. She is a passionate advocate for social, economic and environmental justice and uses a highly strategic approach to communicate ideas and bring about change.
Rayna has a Bachelor of Social Science majoring in Behavioural Psychology and Women's & Gender Studies from the University of Waikato. She has also completed an Advanced Permaculture Design Certificate with David Holmgren and Dan Palmer.
Passionately involved in her local community, Rayna and her husband Karl manage a 27 acre regenerative food forest. Her spare time is spent growing food, cooking and preserving, indulging her textiles obsessions through weaving, crochet and embroidery, and hanging with her goats, chickens, ducks and cat.
PROJECTS
The Institute of Imperfection
The Institute of Imperfection is a sewing school in Bendigo that has self-love at the heart of everything they do. With a team led by the indefatigable Cate Green TIOI is the thriving nucleus of a wonderful, creative community.
Malmsbury Farmers Market
Malmsbury Village Farmers Market is a fresh, local produce market, accredited with the Victorian Farmers Markets Association. It's also our local, so we reckon it's the best in the world.
Padma Locana Yoga
Based on her own personal journey of healing and growth, Padma Locana specialises in yoga for chronic illness, mental health and physical ailments. Padma offers workshops, or the privacy of one on one consultancy tailored just for you.
Michael Hudson
Prof. Michael Hudson is a veteran of Wall Street and Distinguished Research Professor of Economics at the University of Missouri at Kansas City (UMKC). He counsels governments on finance and tax policy, and gives presentations all over the world to groups reflecting diverse academic, economic and political constituencies.
Juanita McLaren
Juanita McLaren is a much needed voice for justice and needs based policy. Her work empowers and emboldens the most vulnerable in our society to call for clear, appropriate and efficient support from the public and private sector, when it's most needed.
Windfall Commons
Set to be Australia's first Community Land Trust, Windfall Commons is changing the face of land ownership in Australia.
New ways, inspired by the old ways.
Penny Dale Fitzgerald Kinesiology
Master Kinesiologist and Sekhem Healer, Penny Fitzgerald practices on humans and animals alike. Penny is one of Australia's most respected kinesiology practitioners and teachers.
Dr Jasmine-Kim Westendorf
Dr Jasmine-Kim Westendorf is a Senior Lecturer in International Relations at La Trobe University and a Research Associate at the Developmental Leadership Program. Her research focuses on civil wars and peace processes.
We also work with a range of clients on in-house strategic projects. To understand more about the services we offer, see What We Do.
TESTIMONIALS
During COVID 19 I decided to upgrade my website and rebrand my business. Rayna made the whole process fun yet professional. Her ability to capture my vision for my business and my website and turn it into a reality was nothing short of miraculous. It was so refreshing to have somebody catch my vision and be able to translate it into a domain that I had previously thought impossible. Her service went above and beyond what was expected and I've ended up not only with a website that's amazing but also skills to maintain that website and a business relationship that will last a lifetime. I highly recommend her and her work. She lives her values and inspires those around her to do the same.
Rayna is a passionate, practical and flexible professional. With many feathers in her cap and a broad range of experiences across marketing, communications, non-profit and environmental sectors; Rayna has the ability to view the bigger picture when working with businesses on their strategic marketing and digital communication. Offering expertise in permaculture design, which translates beautifully to strategic development for business communication, Rayna has a unique point of difference in her field.
Rayna led Prosper through a strategic review of our Membership processes and an audit of our CRM. Part of the brief was defining interactions that are valuable to our supporter base. Rayna's proposal was thorough and responded sensitively to the needs of a small, cash-strapped NFP organisation. Her report was on-time and on budget, and her database training was very well received by the team. And as a result of her work, we have a much better grasp of our data management and a clear path for implementing the communications our supporters want from us. I would not hesitate to recommend Ground Up Creative to any NFP organisation seeking to work smarter, not harder.
Absolutely. This lady know her stuff. So helpful and swift. Highly recommend her awesome help with all sorts of things 🌟🌟🌟🌟🌟 many many stars.
Ground Up Creative helped me with an international trip to the UN in NYC to talk about the advocacy work I've been doing surround single mothers on welfare. They assisted with social media planning, preparation for any backlash I would receive, and helped me make sure my messaging was clear and consistent at all time. Their knowledge of social media platforms, the political environment, feminist economics as well as strategic planning was perfectly tailored to my needs and I really appreciated the holistic approach to getting to know my working style and where I would need a little nudging here and there. I would fully recommend Ground Up Creative and look forward to working with them on future projects.
I'm not tech savvy, and Ground Up Creative helped me to feel confident with digital spaces and my business as a whole. Thank you 🙌