About Us



Rayna is an experienced strategic communicator with a demonstrated history of working in the private, nonprofit and government sectors. Throughout her diverse career, Rayna has developed a passion for digital communication and creating engaging and provocative content.

Over 15 years in experience in political campaigning and donor and volunteer management has given Rayna a highly sophisticated and methodic understanding of understanding what motivates people and inspires them into action.

Rayna is also skilled in fundraising, event management, volunteer management, media and public speaking. She is a passionate advocate for social, economic and environmental justice and uses a highly strategic approach to communicate ideas and bring about change.

Rayna has a Bachelor of Social Science majoring in Behavioural Psychology and Women's & Gender Studies from the University of Waikato. She has also completed an Advanced Permaculture Design Certificate with David Holmgren and Dan Palmer.

Passionately involved in her local community, Rayna and her husband Karl have spent the last 4 years running a Permaculture Community Nursery from their backyard called POWer Plants. Her spare time is spent growing food, cooking and preserving, indulging her textiles obsessions through weaving, crochet and embroidery, and hanging with her chickens and cat.



Dear Heart Creative

We adore Dear Heart Creative and we work side by side (literally some days). We share ideas all the time and sometimes we share clients where it's beneficial for you.

Farmwalker Films

When we need film work done, we go straight to Farmwalker Films. They are excellent people with excellent gear and they make stunningly beautiful films!


If you want to understand your clients, you need great database tools. Our passion for strategic communications came from these guys and we love working with them to create secure CRM systems.


Fitzgerald InfoSec

One of the world's leading Information Security experts, Fitzgerald InfoSec has over 40 years experience working with government and business to understand and mitigate their risk exposures.

Radical Cross Stitch

A radical craft website that went global. Absolute proof that content is king. Good design helps a lot though!

All The Good Things

That time our family decided to throw caution to the wind and spend six months driving around Australia in a caravan hunting for amazing communities engaged in world changing type shenanigans.